“Why can’t you just give me a straight answer?”

Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!”

I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same.

“It depends. On many things. Because SEO is not a turn-key solution you plug in to play.”

“Wait. You’re an expert – and you can’t tell me what you’ll charge?!”